The Country Set

SHOP NEW IN
  • A woman walking on a cobblestone street wearing a beige midi dress with a dark green floral print, brown boots, and carrying a dark red shoulder bag. A woman walking on a cobblestone street wearing a beige midi dress with a dark green floral print, brown boots, and carrying a dark red shoulder bag.
    DRESSES
  • A woman wearing a brown and navy argyle sherpa fleece zip-up jacket over an orange button-up shirt, photographed outdoors with a blurred beach and sky background. A woman wearing a brown and navy argyle sherpa fleece zip-up jacket over an orange button-up shirt, photographed outdoors with a blurred beach and sky background.
    JACKETS
  • A woman wearing a brown and pink plaid coat with blue jeans, standing on a boat deck with a harbor and buildings in the background. A woman wearing a brown and pink plaid coat with blue jeans, standing on a boat deck with a harbor and buildings in the background.
    COATS
  • TOPS
  • SWEATERS
  • MINI
  • A woman stands on a rocky beach wearing a brown knit cardigan with a white geometric pattern, a light blue knit scarf, and blue jeans. White text across the center reads, 'Fair Isle? It's a bit of a pattern for us.
    DISCOVER MORE
  • Three knit crewneck cardigans layered together, each with a geometric Fair Isle pattern: brown and light gray, bright pink and cream, and olive green and cream.
SHOP MINI

What Makes Boden, Boden

  •
    01

    We're still led by our
    founder Johnnie.

    Boden started in '91 as a catalogue drawn on his kitchen table. Three decades on, he still has a hand in everything we make.

  •
    02

    We deliver on
    our promises.

    With every order that flies your way, you'll have 30 days to change your mind.

  •
    03

    We say 'buy less,
    buy better'.

    If you were to calculate the price per wear of a Boden item during its long and happy life, you'd literally be talking pennies.

  •
    04

    We’re proud of our
    British heritage.

    As well as preventing us from becoming big-headed, it inspires our designers. And helps us dare to be different.

  •
    05

    We believe colour
    makes you happy.

    In fact, it's so uplifting it should probably be available on prescription from your family doctor.

  •
    06

    We don’t take
    ourselves too seriously.

    We know we’re not everybody’s cup of tea. One woman hated our catalogue so much, she sent us a brick using our free returns service.