A woman wearing a red floral long-sleeve shirt dress with a brown belt, shown in two side-by-side views against a dark red paneled door.

LABOR DAY, THIS WAY

20% OFF

EVERYTHING

WOMEN GIRLS BOYS BABY
  • A scenic photograph of a London street with historic buildings, a statue, a black cab, and overlaid white handwritten text about streets and things you call home. A scenic photograph of a London street with a central statue on a pedestal, historic buildings, a black cab, and overlaid white handwritten text reading, 'SOME CITIES YOU DRESS FOR, EVEN THE ONE'S YOU ALL HOME. THERE'S NO PLEASURE LIKE PUTTING ON THE THINGS THESE STREETS HAVE KNOWN BY HEART FOR A HUNDRED YEARS.
    EXPLORE THE LOOKBOOK
  • Woman in Tartan dress and black boots leaning next to some railings Woman in Tartan dress and black boots leaning next to some railings
    SHOP DRESSES
Four children hugging in front of a red train, wearing colorful winter jackets. A red text overlay reads 'ALL ABOARD'.
SHOP MINI

What Makes Boden, Boden

  •
    01

    We're still led by our
    founder Johnnie.

    Boden started in '91 as a catalogue drawn on his kitchen table. Three decades on, he still has a hand in everything we make.

  •
    02

    We deliver on
    our promises.

    With every order that flies your way, you'll have 45 days to change your mind.

  •
    03

    We say 'buy less,
    buy better'.

    If you were to calculate the price per wear of a Boden item during its long and happy life, you'd literally be talking pennies.

  •
    04

    We’re proud of our
    British heritage.

    As well as preventing us from becoming big-headed, it inspires our designers. And helps us dare to be different.

  •
    05

    We believe colour
    makes you happy.

    In fact, it's so uplifting it should probably be available on prescription from your family doctor.

  •
    06

    We don’t take
    ourselves too seriously.

    We know we’re not everybody’s cup of tea. One woman hated our catalogue so much, she sent us a brick using our free returns service.