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    ALL WOMENSWEAR

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  • A young girl in a pink patterned dress and a young boy in a cream patterned button-up shirt and dark jeans, standing in front of a red curtain.

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What Makes Boden, Boden

  •
    01

    We're still led by our
    founder Johnnie.

    Boden started in '91 as a catalogue drawn on his kitchen table. Three decades on, he still has a hand in everything we make.

  •
    02

    We deliver on
    our promises.

    With every order that flies your way, you'll have 30 days to change your mind.

  •
    03

    We say 'buy less,
    buy better'.

    If you were to calculate the price per wear of a Boden item during its long and happy life, you'd literally be talking pennies.

  •
    04

    We’re proud of our
    British heritage.

    As well as preventing us from becoming big-headed, it inspires our designers. And helps us dare to be different.

  •
    05

    We believe colour
    makes you happy.

    In fact, it's so uplifting it should probably be available on prescription from your family doctor.

  •
    06

    We don’t take
    ourselves too seriously.

    We know we’re not everybody’s cup of tea. One woman hated our catalogue so much, she sent us a brick using our free returns service.